Software Asset Management 2020 – IPR-Insights License Consulting

Software Asset Management 2020

SAM-puzzleSoftware Asset Management (SAM) of a company is a complex area, as the knowledge of the relevant IT, accountancy and legal aspects and provisions, furthermore, understanding the relationship between the mentioned fields is necessary to operate SAM properly. Therefore, software asset management became an independent professional field. The full or partial assembling of this special knowledge and the continuous improvement of the acquaintances mostly is not economic within a specific company.

IPR-Insights owns comprehensive experiences and service portfolio which covers all the SAM procedures of a company, so IPR-Insights can provide specific service on a one-time basis, furthermore, complex software asset management projects worked out to the company?s special requirements or it is able to operate the SAM procedures fully or partially.

If you are interested in the maturity level of your organization's software asset management processes, please download our maturity model description.

Enterprise SAM

Many questions and problems arise in the course of creation and operation of corporate software asset management procedures, which can be supported effectively on the basis of the knowledge of diverse software asset management procedures and related areas (IT, law, accountancy, corporate management etc.) or by comprehension of licensing policies and requirements of numerous software vendors/developers. Assembling and continuous improvement or just preserving of this knowledge can burden the company, and can decrease the resources of the basic activities.

The consultants of IPR-Insights are the experts of the mentioned areas, who own comprehensive experiences and appropriate software asset management practice. They are aware of the tried and tested “best practice”, the possibilities and the occasional pitfalls of the areas and the labyrinth of software licensing, so they can help you to create appropriate and company-specific solutions and to optimize software costs of the company.

Our experts – without completeness – provide the following services:

Creating software asset management strategy as part of the IT strategy

Procurement consultancy

Drafting specific software license agreements

Regulation of in-house developments

Software outsourcing agreements and regulations

Consultancy in vendor negotiations and other disputes


Software Inventory

Whatever management decisions we make, a basic question certainly emerges: ‘What kind of assets do we currently have?’ It sounds simple. However, when it comes to managing IT decisions, especially software-related ones, the picture is far from simple.

The ability to give a simple answer becomes doubtful when we think about it: in the case of software, we even need to refine the question. ‘What kind of assets is in use and what kind of software licenses are granted currently?’ These two sets match rarely by 100% accuracy.

The situation becomes more complicated if the experimental fact is considered, that an average medium company or an enterprise use thousands of different software products nowadays, which are manufactured by hundreds of vendors. To survey this infrastructure completely – including the inventory of hardware and hundreds of software products installed on the computers, furthermore the arrangement of presented license documents and analysis of divergences – appears frightening job for a company that has limited IT resources.

Consultants of IPR-Insights have gained experience of several years in creating software inventories, and, in the course of this inventory, they execute the following steps in cooperation with the customer:

Step 1: Collection of hardware and software data over the network and/or by manual data collection

Step 2: Creation of physical license inventory

Step 3: Processing of the presented licenses and invoices

Step 4: Comparison of software usage and software assets, analysis of divergences

SAM Policies

Software asset management can deal with diversified procedures in the life of a company, so similarly to other management procedures, SAM procedures cannot be operated properly without appropriate regulation background. In the case of SAM procedures regulations have high importance, because these make it possible for the corporate management to decrease the risk of unintended mistakes and intended legal infringements and to delegate a part of their responsibility to other participants in the procedure.

If this area is intended to be regulated, further to the preparation of software usage policy and software asset management regulations, these regulations should be embedded in the actual regulation environment, or, if it is necessary, other related areas should be regulated as well.

Consultants of IPR-Insights gained practical experience in creating software asset management regulations at many companies in the last few years. Using this experience our consultants can support your work by providing the below services:

Audit of software asset management procedures

Creation and on demand modification of responsibility map

Revision of software asset management regulations

Creation of software asset management regulations and procedures

Regulation of in-house developments

Creation of software outsourcing contracts and regulations

SAM Systems

For following appropriate software management practice, all of the hardware and software assets should be surveyed, which can be an enormous task even for a midsize company. The surveyed data change and become obsolete quickly, however, there are many company procedures that require correct and current hardware and software data.

Most frequently, the claim arises as IT claim, because these data are necessary to plan projects, make changes which fit business demand and execute other IT procedures.

Besides the IT area, the business processes of the company require these data continuously as well since these are essential to prepare and follow the budgets, plan new IT procurements or to comply with the accountancy obligations.

Finally, such third-parties also have to be mentioned, i.e., for example, the vendors and developers of the used software products, or the authorities which can require such data from the company.

With regard to the above-mentioned facts, IPR-Insights recommends introducing a convenient software asset management system for working up and maintaining software asset management. IPR-Insights provides the following services with the system:

Delivering software asset management system

Introducing software asset management system

Operation and support of software asset management system

Identification of unknown software products

Our proprietary SAM system was created on the basis of the concerning standards and recommendations, practical experiences of several software asset management projects and compliance audits.

Procurement Optimization

SoftwareBased on our experience, 70-90% of our new customers purchase their software licenses in a less beneficial way than it is possible. The extent of this difference for a given procurement can be up to 40% and it might stay on this level for several years because of the maintenance and support fees due afterwards.

The underlying causes are numerous, but the most obvious reason is no doubt the lack of comprehensive information from software vendors and developers. It?s not surprising, because while the right owners compete with each other by offering seemingly more favorable licensing programs for their customers, their primary interest is still maximizing their own profits, for example by keeping the final prices high.

In addition, the information is changing as quickly that makes nearly impossible for IT professionals to keep up with the daily changes.

The Procurement optimization services of IPR-Insights are based on the nearly 20-years-experience of our professionals acquired in the software licensing field. Our staff is thoroughly knowledgeable in the areas of the different licensing solutions. Furthermore during the more than 10 years of operation of IPR-Insights they accumulated significant practical experiences in various vendor discussions when the company represented its clients’ interests. This accumulated knowledge and experience is embodied in a know-how and the application of this know-how could result 20-40% less software acquisition costs.

Before demanding this service several typical questions come up from the clients, thus we draw your attention to the following:

– our company is not interested in selling other developers?/vendors? software licenses in any ways, thus we do our job independently form the right owners; in the course of providing our services we take only our customers? interests into consideration;

– we reach our results by 100% legal proposals that fully comply with the given vendor’s licensing policies;

– we do not reach our results merely by reducing the number of licenses (however if we realize legal and feasible possibilities by this method, we include them in our proposals).

Software Audit Support

License audit supportOrganizations operating significant IT-infrastructure are affected by more and more licensing changes. According to our research, the world trend is also prevalent in the region that companies face more and more frequent vendor audits – 2/3 of responding companies were affected!

Most active auditors tend to offer complex licensing models for their often inescapable  – being quasi-industry standards – software products. These vendors often have quantified audit revenue plans:

  • There was a year when half of Oracle’s new database license revenue came from audits
  • Microsoft audits enterprise clients in every third year
  • IBM has a separate department dealing with audits
  • SAP audits clients online continuously
  • After several acquisitions, Micro Focus, which has an extensive portfolio (eg HPE), is increasingly active in auditing.

The audit process often requires more financial and human resources than planned, and its length might exceed 1-3 months – taking more than 100 hours of the IT department’s precious time.

About one-fifth of the companies accept vendor consultation to prepare, which is typically “free,” but the vendor’s consultant, understandably, attempts to remedy the identified incompliance merely through license purchases. Thus, the user indirectly pays multiple costs of the consultation.

IPR-Insights supports clients as an independent consultant. The sooner we start working together, the more costs and risks can be eliminated! If software asset management starts before the audit request, then there is the greatest chance for overall optimization. Although the time frame is narrower, we can also help after the audit notice. If the audit is done, space is narrow, but the incompliance defined by the software vendor may still be reduced. IPR-Insights offers several types of support:

  • continuous license reviews,
  • proactive preparation for vendor audits,
  • expert support during vendor audit, and
  • Software Audit Protection Shield program.


If you are interested in the Top 5 Risks that threaten users are if the auditor arrives earlier than the licensing consultant, download our presentation!



License Reviews

ITILOnly regular license reviews can ensure the maintenance and improvement of the quality of the software asset management procedure. Similarly, revisions can help to respond to the question whether the company complies with the software asset management recommendations and standards (IT Infrastructure Library – Software Asset Management, ISO 19770: Information technology – Software asset management, etc.), and where changes and improvements are necessary.

IPR-Insights provides complex audit projects which fit the requirements of a specific company and comply with the industrial recommendations.

Compliance with the recommendations and standards also provides a reliable basis for the organization to successfully comply with the contracted software use and licensing requirements during vendor audits.

If you are interested in the Top 5 Risks that threaten users are if the auditor arrives earlier than the licensing consultant, download our presentation!



Preparation for Vendor Audit

License auditUnlike the unexpected costs of vendor audits, planned and realistic costs of proactive software management can be integrated into tense IT budgets, és hatékonyan csökkentik a kockázatot és a licencköltségeket is.

The risks and outcomes of an audit can be significantly influenced by preparation, ie a proactive software management approach. It is important to note that any “help” offered by vendors is not selfless: preparation tools offered primarily aim for license sales. Only an independent licensing consultant and a vendor-independent SAM tool can guarantee that you pay only the license fees that meet your company’s real software needs – no more no less.

Ideally, preparation begins of your own accord, well before the formal audit notice is received. This gives you more time to assess your actual software usage needs and compare them to your current software usage and licenses you have purchased.

The duration of the task is influenced by organizational capabilities and software vendor(s), but for a larger organization, it is worth counting for at least 12 months, as a lot of data outside the daily routine must be collected, that can hardly be automated or requires research. The underestimation of the necessary costs is as general as that of incompliance.

As an independent consultant, IPR-Insights helps you develop a proactive software asset management approach and develop SAM processes that allow you to be prepared for software vendor audits. Ready-to-use, accurate reports can be presented to the vendor’s expectations with the help of a SAM tool, with minimal time, energy, and cost.

If you are interested in the Top 5 Risks that threaten users are if the auditor arrives earlier than the licensing consultant, download our presentation!



Expert Support During Vendor Audits

AuditorReceiving an audit notice usually causes a significant headache. From this time on, the user will be constrained by time and limited by opportunities, but this typically 30-45 day period is just about getting ready for the auditor’s visit. IPR-Insights also provides support in this as well as in the negotiations with the auditor: our experts help our clients become aware of their real licensing status and reduce the auditor’s information advantage to sit in for the meetings as an equal party.

For those who have not yet started software asset management or are in the early stages of the SAM process, there are many questions and tasks to be solved. What workload and duration to expect? Which products will be tested at all? How accurately do we know or guess what we are using? Do we have an overview of each installation? Do these software products belong to one or more areas? Who operates them? Do we know what licenses can cover what we use? What do we have a license for? To what extent can the incompliance move, if any? How should I prepare for the audit?

Those who are already advanced in software asset management are interested in the finer details of licensing and auditing. What has been the change since the last review? Are there any licensing traps that are unknown? Will there be any unplanned costs at all? What interpretation disputes can we expect? Should we advance planned infrastructure upgrades or other investments? How much will the data supply cost? How can we prepare for and provide data in the least disruptive way in our day-to-day operations, and should we tune in to the schedule? The more mature SAM practice is also beneficial in terms of numerical audit results, and serving information needs is less disruptive to normal operations and therefore less costly.

It is the client’s obligation under the license agreement to cooperate with the auditor, and this can only be limited in extreme cases. This may be the case if the investigating vendor is interested in non-relevant areas other than his own software or if the examination interferes with normal day-to-day operations.

The audit exploration phase provides a picture of where, how much, and what features of the vendor’s products are being used, which ones are within the scope of the audit, and how well they fit into the intended use. The more structured the organization, the more organizational and infrastructure pockets, nooks and crannies may occur where something unexpected can be found, and these details are of great interest to auditors.

The role of the evaluation phase is to determine which licenses are best covered by the identified use and to compare them with the license inventory. However, optimized licensing will only be sought by the user and/or independent consulting partner, not by the auditor as the cost is borne by the end-user.

having discovered the expected incompliance, the financial preparation phase follows, which determines what level (e.g. regional, global) decision or support is needed for the solution. Addressing outstanding incompliance may involve postponing or canceling planned improvements.

In preparation for the negotiation phase with the auditor, it is important to clarify (or even quantify) what we want to achieve and what we are willing to let go. We also need to know what the opposite party is aiming for and what they are expected to respond to each of our steps.

The definitions of some license agreements are imprecise in their practical use, and the vendors tend to interpret the points at issue to their advantage. Clients, as equal parties, have the opportunity to interpret factually unclear concepts in contradiction with the vendor’s idea, as the difference in list price can be huge. The value of actual use must be paid for, but nothing that goes beyond that, or that cannot be deduced from the contract or is not based on facts.

Vendors have different attitudes in dealing with incompliance. Some allow you to purchase licenses during the audit, while others, especially ones applying external audit firms, freeze the status at the start of the audit, both on the license and on the usage side.

The software auditor (vendor or agent) is trying to make statements that cost money to the client. He is not an independent expert – he is interested in finding incompliance. In addition, some vendors stipulate that if the difference between contracted and actual use is greater than 5 percent, the auditor’s fee is also paid by the audited company, and that is also a significant expense.

It is important that the auditor does not have unlimited time to investigate: first, with less work, he focuses on promising points, the “low-hanging fruits”. It is worth preparing for each vendor-typical trap situation with the help of an independent SAM consultant.

If you are interested in the Top 5 Risks that threaten users are if the auditor arrives earlier than the licensing consultant, download our presentation!



Software Audit Protection Shield

Protection against Risks of Vendor Audits

Software license and follow-up fees constitute an ever growing part of corporate IT budgets, meanwhile, vendors are auditing software usage and compliance more and more frequently. Compared to the unexpected costs deriving from vendor audits, the predictable and realistic costs of software asset management can be integrated into even tight IT budgets, and they effectively reduce risks and license fees, too.

Software Audit Protection Shield – Guarantee Program

Our new program – exploiting the potential of proactive software asset management – offers clients a safer protection against the risks of vendor audits than ever before. Based on conclusions of over 100 corporate reference projects, more than 15 years experience in software asset management, and our database identifying 100,000 products (6 million executable files) of over 20,000 software vendors, we can guarantee the maximum non-compliance (in case of audit) with the contracted vendor’s expectation for our clients.IPR-Insights helps clients prepare for vendor audits, reveals any non-compliances (and helps in elimination upon request), and if the compliance report is false, pays the difference (till the limit specified in the contract)! Its collateral is secured by liability insurance.

Currently, the agreement is available for two vendors:

Audit Protection for Microsoft

Audit Protection for Oracle

You can learn more about the terms and conditions of financial guarantee in our flyer. If you are interested in our software audit protection program, please contact us, so that we can inform you personally about the detailed conditions of the guarantee!

Advanced SAM Support

Covering IT activities with external services or complete outsourcing of IT procedures is common practice nowadays. Many parts of software asset management (complete operation of the software asset management system, software identification, continuous maintenance of license inventory, creation of special reports, etc.) can be well supported by an external partner. Because of the requirement of special knowledge and quick changes in the software portfolio, it can result in considerable resource savings besides preserving the appropriate qualitative criteria.

IPR-Insights can provide customized administrative services for operating and maintaining specific parts of the software asset management procedure or the tasks of the complete software asset management procedure which can be executed by an external partner. Please check out our infovideo.

Continuous SAM Services

In accordance with the needs of the company, we undertake, among other things, the contractual provision of the following fields of SAM:

  • complete operation of software asset management (SAM) systems
  • software identification
  • continuous maintenance of the license inventory
  • creating individual reports
  • etc.

According to your need, you can choose from our portfolio covering the whole corporate SAM process.

Outsourced SAM

In addition to providing one-off services, IPR-Insights can perform partial or complete software asset management duties tailored to the specific needs of the client as an outsourced service, as well. If you do not intend to solve complex software asset management processes within the organization – due to their high resource intensity – our SAM outsourcing service provides you the cost and risk reduction benefits of software asset management for a monthly fee.

Complex SAM Services

IPR-Insights provides enterprise software asset management not only in its strict sense but also services that complement or even exceed the scope of daily SAM activities:

Organizations operating their SAM processes in accordance with the ISO 19770-1 standard on Software Asset Management have the opportunity to certify their operations. Our company offers ISO 19770-1 consultancy and implementation for companies but does not provide certification as this would result in conflicts of interest. (Certification can be done by a partner independent of IPR-Insights.)

In order to properly manage the legal risks associated with our software assets and minimize their cost and reputational impact, it is worth consulting with software law experts.

Software asset management also requires special expertise in accounting. Our consultants are at your disposal with the accounting review of software tools, the development of accounting recommendations for their management, and SAM accounting workshop.

SAM project quality assurance services of IPR-Insights provide support in areas like project methodology, risk analysis, training, quality control, process development, and evaluation based on ISO 19770-1 standard.

Specialists at IPR-Insights provide tailor-made and team-specific training and education on copyright and liability issues, software management, vendor license structures, and accounting. In addition, we have been conducting regular LicenseAcademy courses for nearly 10 years.

ISO 19770-1 Implementation

IPR-Insights has been keeping in view the international standards and recommendations since its establishment. Since the publication of ISO 19770-1 our company has been working with regard to this standard. In general, if a company wants to obtain an ISO qualification regarding a specific activity, the first step is the assessment of the actual status, the preparation for the introduction and the introduction of the standard. Following this, the assessment and the certification of the system come.

According to the international principle of “independence”, the preparation-consultancy company and the certification partner cannot be the same. As our company is engaged in preparation and consultancy, we do not certify our clients, because it would result in incompatibility. Thus, the certification should be acquired from a partner who is independent of IPR-Insights.

Software Law Consultancy

It should not be overlooked in enterprise software asset management that software is intellectual property subject to special legal provisions. An up-to-date understanding of these features implies a specialization that is often not in the possession of even well-qualified by lawyers or corporate lawyers. It cannot be ignored either that legal expertise is worthless without the knowledge of the technology involved and reliable data.

The IPR-Insights legal team has up-to-date knowledge and extensive experience in software copyright, vendor license agreements, free software terms of use, licensing and vendor reviews, and in general, the civil and criminal aspects of compliant software use, and they receive widespread support from IPR-Insights Operator and Development Team.

In order to properly manage the legal risks associated with your software tools and minimize their financial and reputational impact, it is worth relying on software lawyers’ support.

IPR-Insights consultants offer you the following services:

Legal advisory related to software copyright

Editing, reviewing, licensing software use (licensing) contracts

Representation of users in software vendor audits, user-side management of software vendor audits (communication with vendor and auditor, handling of data provision, privacy and confidentiality issues, resolution of identified incompliances, risk management)

Identifying and neutralizing FLOSS licensing risks using freeware

Software license transfer review, license agreement due diligence review

Consultancy with regard to the sale and purchase of second-hand software licenses, risk identification, and neutralization, documentation verification, and preparation.

Accounting Advisory

For the sake of the legal accounting management of software assets, the manager must know two professional fields: further to the concerning accounting knowledge, the appropriate IT acquaintance is also essential. This kind of professional knowledge combination is rare, or, if it is available, must be improved continuously.

Besides these, the area itself requires special accounting knowledge, with especial regard to those companies which procure software as affiliate of a multinational company group under an international agreement or distribute the licenses among more sites in the country. In the case of the various transformations, mergers, acquisitions, terminations, successions is typical that the management of software assets often falls into background, so the company can get into trouble unexpectedly.

For the sake of bringing the mentioned two areas nearer and avoiding the risks the consultants of IPR-Insights provides the following services:

Accounting audit of software assets

Making accounting recommendation concerning software assets

Accounting workshop

SAM Project Quality Assurance

Software Asset Management is a new field in Hungary, and, as such, projects are mostly run involving independent experts. Lacking inside expertise, it is difficult for Clients to verify that the project is heading in the right direction and it would meet its objectives.

IPR-Insights? experts have many years? experience in making SAM projects work, and field a sizeable body of knowledge of best practices that work in practice, the opportunities and risks, and, naturally, the ins-and-outs of software licensing. Armed with the knowledge of the local economic and legislative background in Hungary, and an understanding of the various operating setups of software vendors, IPR-Insights are ready to add substantial business value in a quality assurance role for software asset management projects.

Quality assurance services of IPR-Insights provide benefits in the following areas:

Review of draft project plans, methodology and approach, specifically highlighting risks

Training for employees involved

Quality assurance of project implementation, including participation in negotiations with suppliers, and ongoing risk management

Quality check of project products prior to acceptance, including examination of inventory against requirements, verification of license records, as well as assurance of accurate tracking of products which are not licensed on an installed instance (per device) basis

Contribution to design and implementation of software asset management processes

Enforcing ISO 19770-1 compliance requirements on suppliers, if necessary


Our conviction is that training of the people who work in the SAM area and transferring the software asset management knowledge to them is essential for creating and maintaining appropriate software asset management procedures of a company. These experts have to know the licensing strategy of the software vendors and developers as well.

According to our experiences, only a few software vendors/developers organize trainings and further educations, where the software asset managers and other SAM actors can get acquainted with the licensing principles and practical information. If such trainings are provided by the software vendor/developer, these educations focus on the vendors’/developers’ own licensing principles and practical information, so the of overall principles of the area – i.e. handholds to understand any licensing model, license agreement and price structure – cannot be studied this way.

Thus the experts of IPR-Insights arrange trainings with regard to the mentioned standpoints specified to the company needs in the following subjects:

Copyright and responsibility questions

Software asset management

Licensing models of the vendors

Accounting workshop

Balázs Repkényi

Repkényi Balázs

As an Oracle licensing expert, he has been helping our clients in opposing software vendor audits and coping with the particular challenges of Oracle software asset management for more than 10 years and on five continents. As an instructor at the IPR-Insights LicenseAcademy and the Advanced Oracle LicenseAcademy, he also supports our clients’ software asset management community in maintaining compliance and reducing risk. Previously, he worked for Oracle and the Arrow ECS Oracle distribution team.

László Fábián

Fábián László, CMO

He strives to direct the communications and marketing of IPR-Insights purposefully, backed by several years' multisectoral professional experience. Earlier, he solved similar tasks at local software developer, systems integrator, and multinational printing solutions provider companies. He began his career at the company pioneering not only in new technologies but also in active (some say hyperactive) use of marketing. His diploma from the College for Foreign Trade and an MBA from the University of Pittsburgh provided a solid base for all these. In his free time, he fulfills his enthusiasm for chess and Lake Balaton - his wife and two daughters share more in his latter passion.

Attila Posta

Posta Attila

Attila joined IPR-Insights in 2018 bringing SAP knowledge and experience to establish SAP software license management division at IPR-Insights, building service portfolio and developing business in Hungary and Poland. He has a degree in Economics at MBA level and one Master of Arts degree in Literature and social sciences. Attila has always worked for multinational companies, amongst them, SAP where he spent four years in the software sales division and three years in the consulting division gaining extensive experience in SAP software, projects, and services. As a father of two young boys, the focus is on the family. In his free time, he likes mountain climbing, hiking, and various water sports.

Dr. Ágnes Kádár

She joined the IPR-Insights legal team as a licensing consultant in May 2021. She studied law at the University of Debrecen, and then completed a specialization in info-communication law at the University of Pécs. In her work, she has always sought the common ground of law and the practical application of innovative technological solutions in a local and global context as well. She gained her professional experience in in-house and law firm environments, mainly in the fields of data protection and IT law. All these facilitate a complex approach in handling issues concerned. She enjoys spending her free time actively: hiking, skiing. She follows the recent regulatory developments relative to various innovative technological solutions, and fulfills her enthusiasm for visual arts

Anett Piringer

As a career starter, she accidentally got caught up in the world of IT, where she still tries to satisfy her immense thirst for knowledge. She has more than 10 years of professional experience in logistics, licensing and sales at one of Hungary's leading IT distributors. She joined the IPR-Insights team in May 2021. A perpetual mover, curious and always looking for a challenge, she likes spending her free time hiking, rafting, via ferrata tours and is a great nature and animal lover as well. Her artistic side is expressed in music and photography In her free time, she relaxes actively. How? Hiking in the beautiful Hungarian forests and hills, but also tripping around the globe to experience nature?s attractions.

Dr. Dániel Rogányi

dr. Rogányi Dániel

He studied law at the Universities of Pécs and Cologne, and subsequently, enriched his skills with public procurement and financial studies. He got involved with the magical world of software licenses at IBM’s international service center, and this love has not ended. He is thorough and reliable, trying to find the most appropriate responses to all questions of customers. He specializes in IBM software licensing, software law issues, and software vendor audits. In his free time, he is active in sports, hikes, and monitors the developments of the global capital markets, and the novelties of literary and theatrical life.

Judit Cservenka

Cservenka Judit

Judit started working at IPR-Insights applying her knowledge gained in small and large enterprises. She understands Hungarian information technology market, where she has been working for fifteen years. She graduated as an economist but from a young age, she has been captivated by computers, so she uses her skills on hardware and software fields. She likes active hobbies such as hiking, skiing, surfing and mountaineering ? preferably together with her dog.

Orsolya Bock

She is the soul of IPR-Insights and the solver of all our problems. She is qualified HR manager, working on improving our HR system to the contentment of the team and the management. She holds her ear to the ground does it come to tenders. Should she find some convenient for IPR-Insights, she grabs is, mostly with best results. She gathered most of her professional experiences at IT companies, which makes her a good supplement to the team in projects too. She likes to party, and she?s also very good in organizing them ? which we all esteem.

Szilárd Pap

Pap Szilárd

He graduated in IT engineering and gained most of his experience as a project manager with various enterprises by implementing and operating IT infrastructure and applications. He has a wide range of software and hardware knowledge, spiced with a number of Dell Certified System Expert and Microsoft Certified Professional exams. As Infrastructure Consulting Director of IPR-Insights, he plays a key role in the implementation of SAM-Insights asset management system, and in addition to this, he also performs continuous high-quality technical support to our customers.

Andrea Kovács

Kovács Andrea

She joined IPR Insights as a licensing consultant in August 2019. She graduated at ELTE as a lawyer, but she also studied a semester at Masaryk University with an Erasmus scholarship - focusing on IT, so it was obvious that she would like to work in this field right after graduation. In her free time, she does research on social media regulation as part of her PhD dissertation.

Zoltán Berecz

Berecz Zoltán

He is the engine of IPR-Insights sales. With his arrival in 2010, we could open also to the medium size companies, since previously, Zoli has been working particularly for this sector at one of the world's biggest software vendors, first as a telesales professional, later as a key account manager. He does really know, what kind of difficulties our clients are facing in software asset management, so there's no wonder that he has joined a company that can deliver real solutions for these challenges. Zoltan is a man of words, by good fortune, he is enhancing this talent at IPR-Insights. At home, his wife and his little daughters are the speakers.

Monika Chojnowska

Monika graduated from the Faculty of Philosophy at Cardinal Stefan Wyszynski University in Warsaw. For over eight years, she gained experience in the IT industry, first working for one of the largest integrators in the Polish market, then later, in the leading international company engaged in software resale. At IPR-Insights, she works as License Consultant, supporting clients in solving complicated licensing problems. Her skills gained at Polish market in licensing and SAM are acknowledged in certificates confirmed by one of the leading software producers.

Jakub Panas

Kuba began his professional career as IT specialist in a small trading company. Then he joined a governmental organization dealing in public health, where he acted as: business analyst, Project Manager, public tender specialist, administrator of databases, Windows and Active Directory. Also he was the Polish delegate to the respective European public agency. After 10 years, he felt he should look for a job with a bit tighter and more focused scope. When getting the proposal of IPR-Insights Poland, he instantly realized that it could be the right place for him. Since then, he is an acknowledged consultant of our Polish team. He is a real acting architect afternoons, too: he loves building new Lego constructions together with his sons.

Ádám Nyuzó

Nyuzó Ádám

The leader of the software developer team of IPR-Insights, manager and active participant of solving any software development issue arising in our work. In addition to coordinating the development activities, he also supports our software asset management projects by his corporate infrastructure management experience. He props his younger colleagues, not just with acts, but through his classical didactical way (?I know YOU can do it??). On his own admission, he is the Miyamoto Musashi of IT. As his Master, he has a much diversified interest: reading, tuning his car, building his house, raising his children. But you have to know, he is not perfect: he can be better at glacier skiing, bell founding and in quantum mechanics.

Janusz Krzyczkowski

Janusz Krzyczkowski

Master of Business Administration holder from Leon Koźmiński?s Academy. Graduate from Mathematics and Information Technology Department, Nicolaus Copernicus University in Toruń as well as from Physics Faculty at the Warsaw University. He was responsible for sales and license policy of the largest software vendor. He specialized in their software at several local and regional partner companies. At present, he holds position of General Manager at IPR-Insights, where he deals with sales of Software Asset Management solutions. Certified Software Asset Management Consultant as well as Auditor within Software Management and Licensing Procedures. Software Asset Management is not only his profession, but also ? passion.

Octavian Filip

Octavian Filip

Law graduate and long-distance runner, our alliances and international sales manager has over a decade of experience in licensing software and licensing agreements with large and enterprise size companies in Europe, both from the perspective of working for the largest software vendor but also for key international partners of the software vendors. He considers the position of a SAM services provider to best fitting as an independent player, as it allows for the act to be totally objective and for the results to be used as seen best fit by the beneficiary. It also allows us to work with any IT services company, even if SAM providers themselves.

Zsolt Csala

Csala Zsolt

He is leading the operations of IPR-Insights within Hungary. He aspires to pass on his widespread IT consultancy, project management, and software asset management experience to the consultants of IPR-Insights while assisting their further professional development and expansion. Not only does he hold CISA and ITIL qualifications he is also a notable Excel guru within IPR-Insights. In his free time, he tries to organize family programs that his maturing children can still be persuaded of, or he enjoys running and playing chess. He finds new challenges regularly, that require contemplation, like the Rubik's Cube speedsolving methods or bot programming in new languages.

Orsolya Czap

Czap Orsolya

Orsi joined the IPR-Insights team in September 2019, with 23 years of work experience at different types of IT trading companies. She is experienced in retail, system integration, and also distribution in the IT world. She worked always in relation to software brands, especially in the sales and licensing roles of Microsoft's small and midmarket segment. After work, she provides excellent advice to her 2 children and her husband and goes to a Gymstick workout for exercise, which she hasn't been able to get tired of for many years now.

Gábor Hédai

Gábor joined the IPR-Insights team in the autumn of 2020. In terms of his career, he took an adventurous journey in the last couple of years. He has gained experience in banking, commercial, and energy environment. He learned the basics of asset management at an international bank referred to as the alma mater, where he did the ITIL exam successfully. After that, the world opened up to him and all his time was tied to the discovery of the United States. His love of music led him to a commercial direction, where he perfected his management skills. His curiosity about IT tools was aroused again by Steve Jobs’ book, causing him to find himself in a large corporate environment, again. The digital transformation started from the hardware field that he (also) managed. The double tender and the IT project planning followed by implementation gave him the lesson thoroughly. As a bird resurrected from its ashes, he just like the Phoenix continues his journey with fresh energies at IPR-Insights. He enjoys spending his free time with his little daughter. His hobby is browsing, actively interested in astronomy, and the electrical revolution. He is spinning up if music around and slows down while doing the cooking.

György Hidasi

Hidasi György

He gained his wide-scale knowledge as system administrator and desktop supporter throughout various small-, medium- and large enterprises, including a software company, oil company, beer brewery and even a commercial television. At IPR-Insights, he deals with infrastructure and software identification related questions, and with technical support of our customers as well. Upon his arrival, the IPR-Insights band also enriched with a new enthusiastic member.

Gábor Kovács

Gábor joined the IPR-Insights team in the summer of 2017. He graduated as a sociologist and cameraman. By a sudden impulse, he jumped into the fantastic world of information technology and has not regretted it. He has been working in the field of Microsoft software for ten years. He picked up the basics of software licensing in Brno in the Czech Republic, and after he moved back home, he gained practice in the IT aspects of the SME sector not just from the licensing perspective but also from the sales perspective. Later, he got interested in cloud services and he presented the advantages of the world of cloud to IT specialists and decision-makers. Gábor has worked for one of the biggest Hungarian distributors for several years where he managed cloud products and services. He tries to spend every minute of his free time with his children. Besides, he likes running (persistent new beginner), beer testing, and brewing are amongst his hobbies (with strict quantity restrictions), and he is an enthusiastic vinyl (in English: record) collector.

Péter Princzesz

He gained his experience as a systems engineer in IT infrastructure operation, development, application server operation and similar projects at medium and large enterprises. He has diverse hardware and software experience, and several Microsoft Certified Solutions Expert, Microsoft Certified IT Professional Enterprise certifications. At IPR-Insights, he is engaged in SAM-Insights software inventory implementation projects, provides technical support for SAM-Insights users, and operates the internal infrastructure. In his remaining time, he is ready to help his colleagues in anything else. Raising his twin girls takes the most of his free time, furthermore, he enjoys roaming the world of computer games, or reading fantasy books. Also, he is a big fan of series.

Dávid Gottstein

Gottstein Dávid

Dávid joined the developer team of IPR-Insights after he gained experiences in international and Hungarian companies as software developer and system administrator. His degree in electrical engineering in telecommunication and computer sciences enable him to become an expert of databases and business logic implementation. Database programming, server or client side programming are all solvable challenges for him. When he doesn?t deal with fine tuning the software asset management tools of IPR-Insights he looks for tasks in family circle.

Richárd Bősz

Bősz Richárd

Richárd joined the identification team with a wide variety of IT knowledge and great enthusiasm in 2020. He has several Cisco CCNA certifications and experience in Microsoft client and server management and system administration. In his free time, he likes cycling, tinkering with almost anything with competent confidence and he also likes playing computer and mobile games.

Attila Hatvani

Hatvani Attila

By profession, he is computer mechanic and maintainer. After working for smaller companies as data recorder, Attila joined IPR-Insights team, where he learned the basics of software identification and registration. Over the past few years, he became an experienced identification expert. His hobby is modelling, be it by land, sea or air, he assembles any type of models, and controls them with confidence.

Balázs Ács

Ács Balázs

There cannot be a lot of software products around the world, which he doesn't know by head. He's extremely fast in recognizing new products, which is a needed value facing the challenges software producers prepare. His original profession is a media developer, that helps him in his current job, but is also a great hobby.

Tibor Vincze-Berecz

Tibor has been active in the IT market for 15 years, by profession, he is an IT statistician and economic planner. First, he worked as a sales manager and partner manager for IT retailers, then, as an IT outsourcing consultant for seven years. He considered the continuous development of his software asset management and vendor licensing skills important from the very beginning. He strives to support the IPR-Insights team as a licensing consultant making use of his experience gained. He specializes in the licensing backgrounds of Microsoft, Red Hat, and VMware. As a sport, he pursues running and functional training. He likes hiking, especially in the mountains, and he also likes longer, multi-day bicycle tours.

Zsófia Csabay

Csabay Zsófia

After completing her international relations and Turkish studies at Eötvös Loránd University, she gained experiences in public administration and continued to build on her background in multisectoral medium size and multinational companies in international relations consultant and project manager positions. Currently she enriches the sales and marketing team of IPR. Her favorite hobby is dance which is a form of art and sport at the same time.

Alíz Teixeira Juhász

Aliz spent the first 10 years of her career in a multinational environment in the finance area, of which she worked 5 years abroad on an SAP implementation and process harmonization project as a business process expert. She joined the IPR-Insights Group in 2019 as a finance colleague to support the company's international strengthen by her experience gained in a multinational environment. She likes to spend her free time with her family's two-legged and four-legged members and friends. Her favorite leisure activities are reading, putting puzzles together and hiking. In addition, she also works in a volunteer organization that aims to develop disadvantaged children.

Lajos Vitányi

Lajos brings valuable knowledge into the developer team based on many years professional experience. Earlier, he participated in designing and developing databases, and he also worked on projects to facilitate the web communication of databases. He also has expertise in developing web services and windows applications. Throughout his career, he was not only responsible for developing applications on demand, but he was also involved in planning and specification tasks. He likes playing football with his friends in his free time.

Vivien Gál

Gál Vivien

As a fresh graduate, she tried herself in several different fields and positions when she happened upon the role of office assistant, with which she luckily fell in love with soon after. In close cooperation with Orsi, she ensures the smooth day to day operations of the office, and helps out her colleagues with all the minuscule problems of the workplace. Outside the office, she has a vivid social life, and simply adores post-it notes!

Dr. Telek Eszter

Mindent tud a szoftver szerzői jogról és a licencekről, még olyanokat is, amit maga a szoftver gyártója sem. A munkában szerzett tapasztalatait folyamatos tanulási, kutatási mániájával igyekszik bővíteni; rendszeresen publikál, illetve előadásokat tart szoftverjogi és az infokommunikációs jogterületet érintő egyéb kérdésekről. A Pécsi Tudományegyetemen szerzett infokommunikációs szakjogász diplomája megszerzését követően PhD kutatást kezdett az ELTE Jogi Karán, ahol a nyílt forráskódú szoftverekkel és a szerzői művek közkincsbe bocsátásával foglakozik. Szabadidejében lehetőség szerint sokfelé utazik (ennek érdekében igyekszik tökélyre fejleszteni a törvényes szabadnapok felhasználásának módozatait), emellett szívesen olvas, jár színházba, moziba, és - kollégái nyomása ellenére - igyekszik ellenállni a Star Wars és Indiana Jones filmek maratonszerű megtekintésének.

András Balczer

Balczer András

András joined IPR-Insights team in the spring of 2018, earlier, he worked as database analyst at a market leader media company. He was infected with the world of IT already during his high school years. Since then, with minor or major interruptions, he has been involved in programming and database design. He is also familiar with data visualization and BI issues. His favorite out of office relax activities are cycling, and peaceful fishing.

Nándor Sipos

Sipos Nándor

Nándor joined the IPR-Insights team at the end of 2018. As an infrastructure consultant, he plays important role in the implementation projects of the SAM-Insights software registry system, provides technical support for recent customers and the internal infrastructure. During his previous career, he gained experience in product support, web development, and service management business fields. He graduated from the University of Debrecen as a programmer mathematician and gained Microsoft Certified Systems Administrator, Microsoft Certified Professional Developer, and ITIL Intermediate certifications. In his free time, he enjoys hiking, running, cycling, skiing, and ball games such as basketball, squash, football, and table tennis are close to his heart.

Zoltán Tamás Tóth

Tóth Zoltán Tamás

Zoli joined our team in the beginning of 2019. He started his IT career as an enthusiastic pioneer working on a ZX-81 PC borrowed from the local factory for the weekend. In the 28 years in between, he gained experience working on multiple IT projects in both the public and private sector. Zoli participated as a developer, consultant, and project leader in many projects. He speaks the language of database systems at conversation level, yet he is confident with backend development as well. From a young age he was interested in making movies and digital video editing very much that he was only able to pursue in his free time. He is very proud of his pre-youtube pirate video called "Barkas vs. Barkas" which he won an award for with his friends in 1998. He spends his spare time with his family, he is fond of American cars. His hobby is preparing exotic food. And when not exercising all these, he reads legal literature.

Péter Gyulai

Gyulai Péter

Peter worked for 15 years at multinational companies in various IT-related positions. He has several Microsoft (client and server-side), Cisco CCNA, Prince2 and ITIL intermediate certificates. In his role as an infrastructure consultant at IPR-Insights, he takes part in implementation projects of the SAM-Insights software inventory system, and provides technical support to our customers, while also being involved in the maintenance of our internal IT infrastructure. He spends most of his free time with his wife and three children. He likes going to the theater, going on excursions and playing football with his friends.

Sándor Zsoldos

Zsoldos Sándor

He is one of the founders of IPR-Insights. Working for the biggest software producer in the world, he figured that the modern version of the old phrase saying "set a thief to catch a thief" is "get a thief as a consultant to catch a thief" (obviously, we would not like to hurt anyone's feelings, we can't help the phrase goes like that - ed.). In his spare time, he does woodworking (at learner level), takes photos (fairly well), or reads books (quite well). He doesn't have more spare time as he's the proud father of three beautiful children.